Where does the logo come from?
Before Chistopher Columbus, the Arauca were the people enjoying the beauty of the Caribbean Islands. Boriken or Puerto Rico, as is known today, is among them. The Araucas, known today as Taino Indians, left their mark around the islands and Puerto Rico is no exception.
There is a town in the middle of the island of Puerto Rico called Jayuya. It was named after the Taino Indian Chief or Cacique, Hayuya, in charged of the center region of the island. This town is very rich in Taino Indian culture well preserved today. When visiting this town, don't forget to ask for "La Piedra Escrita" (The Written Rock). This is one of the favorite spots in the area. This is a big rock in the Jayuya river with petroglyphs across the top part. These were carved by Tainos, leaving part of their culture for us to enjoy.
Among these petroglyphs is the one we use as part of our logo. The meaning is uncertain. However, it is speculated to represent a tiny frog found in the island called "Coquí" (watch video).
Here are some photographs of the area. Enjoy them!